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For years, women have been told to wait.
Wait until the symptoms get worse.
Wait for an appointment.
Wait until it’s “clinically significant.”
And so women wait, often with fatigue, irregular cycles, unexplained anxiety, weight changes, brain fog, pain, or the quiet, persistent feeling that something isn’t quite right. Not urgent enough for A&E. Not specific enough for a specialist referral. But not nothing either.
This gap is where modern women’s healthcare loudly fails. And it’s exactly the space Hertility is trying to rebuild.

Helping you bring your symptoms, test results and medical history into one joined-up consultation. It’s a space designed to give you clarity, not just reassurance, and a plan you can actually act on.
We’re bringing you a consultation with a GMC Registered GP trained women’s hormonal and reproductive health.
A Women’s Health GP will be there to:
It’s general practice redesigned around women’s bodies and your lived experience.
Because these days, getting an appointment isn’t always the same as getting help
On paper, the NHS has never been busier. In August 2025 alone, there were over 27 million GP appointments in England, an increase of 11% per working day compared to pre-pandemic levels*. The demand is there. The doors are technically open.
But access doesn’t always equal care.
With short appointments and fragmented follow-ups make it hard to unpick complex hormonal symptoms. Many conditions don’t show up clearly in one blood test. Patterns take time and context matters.
This isn’t a failure of clinicians. It’s a failure of design, shaped by decades of neglect in women’s health.
In a Hertility survey of nearly 1,000 users.
Crucially, these were not stories of advanced disease or specialist-level cases. They were stories of everyday medical uncertainty:
These are conditions and symptoms woven into daily life, not medical outliers. They sit firmly within the scope of good general practice when time, expertise, and continuity are available.
Even when women do receive a diagnosis, care often stalls.
Among Hertility users with known conditions such as PCOS, thyroid disorders, fibroids, or anaemia:
This is not a failure of specialist medicine. It is the absence of ownership in the middle. Someone to say: this matters. This can be treated. Or this can safely be monitored.
And while NHS diagnostic and treatment backlogs continue, with 24% of patients waiting over six weeks for diagnostic tests* and referral-to-treatment targets unmet since 2016, many women are left in limbo. Unsure whether to push, pause, or escalate.
We founded Hertility because we’d seen first-hand how often women’s health concerns are dismissed, delayed, or oversimplified. Too often, symptoms are looked at in isolation. Too often, women are told everything is “normal” without anyone taking the time to explain what that actually means for them.
By combining diagnostics, hormone-literate clinicians, and now, ongoing GP care, we’re creating a more reliable path from results to action.
It’s the difference between being told “everything looks normal” and being helped to understand what normal means for you.
For many women, we hear the most powerful part of healthcare isn’t always the diagnosis or even the treatment. It’s being believed, understood, and guided toward the right next steps.
We know that the future of women’s health won’t be built on apps alone, or tests alone, or even specialists alone. It will be built in the spaces between. Where insight becomes action. Where long-ignored conditions finally meet real medical solutions.
Our new Women’s Health GP service isn’t about replacing what exists. It’s about rebuilding care in a way that finally works for women.
In a world capable of extraordinary scientific progress, it shouldn’t be radical to expect clear pathways for conditions that affect 51% of the population.
We’re tired of waiting, so we’re building the future ourselves.
From Deirdre O’Neill, Dr Helen O’Neill and Dr Natalie Getreu x

Sources: https://researchbriefings.files.parliament.uk/documents/CBP-7281/CBP-7281.pdf
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